The designing ways distributes its magazines to trade professionals in Southern Africa, reaching an estimated 25,000 readers. Its magazine features news, product information, design trends, corporate profiles, and art exhibitions from the trade industry.

They occasionally publish separate supplements on topics such as bathrooms, kitchens, bedrooms, offices, wall-coverings, flooring, lighting and window treatments.

Additionally, the magazine also includes articles on patio and outdoor furniture, gardening accessories, international architecture, major trade fairs, and humorous tales.